We need to stop being afraid of admitting we’re in sales. There are several companies who like to boast and train their reps that “It’s not sales! We’re referring people to a product and the product sells itself!”
Wait. Just. A Minute.
So you’re gonna tell me it’s NOT sales, but then turn around and say that the product SELLS itself? If it’s not sales, how can a product sell itself? Who are you trying to attract into your company by saying this? You WANT to attract people who are afraid of business development? Because that’s what sales is. Developing a business by building a customer base.
So why are we so afraid?
Sales is nothing to be afraid or ashamed of. There is just an abundance of people in the sales profession that are going about it all wrong, giving us the impression that in order to sell something, you have to go door to door or approach people in the grocery store and bug the daylights out of them to buy your product or services. That’s not even called sales, it’s called begging.
The truth is….
Everybody is in sales. I learned this from Dani Johnson. We sell our kids on cleaning their rooms and eating their veggies, our spouses on being with us and going with vacation destination choice, bosses on hiring us, and the list goes on. We’re constantly selling people ideas. But the reason it’s got such a bad wrap is because most people don’t understand that EVERYTHING is a sales process and therefore, they don’t know the proper and effective way of doing it. So, they are HORRIBLE at it. The good news is there is an abundance of training to be found by those who take that step to seek it out.
If you want to be taken seriously in your business, you need to start taking the business seriously and understand that without sales, there is no business. Let’s drop the mindset of sales = pushy car salesmen tactics and adopt a professional outlook.
Additionally, if you want to be successful in sales, you must understand that sales is not about pushing products or services, it’s about offering solutions to peoples’ problems. People have the money and people like spending the money. However, people don’t like to be sold. How do you find out what problems someone might have in order to meet their needs? You talk to them. Ask them questions. Get them talking about themselves. DaniJohnson.com has some amazing free and paid resources to learn how to do this. In fact, check out the Trusted Resources page here to see what products I’ve personally used and seen results with from Dani.
I used to be afraid of this myself, because I wanted my business to appeal to EVERYBODY. Why? Because I WAS DESPERATE. Not everybody has a desire or what it takes to have a business. So instead of wanting to appeal to everyone and bathing in denial and self pity, I sought training from leaders with great success. Eventually, this training led me to the realization that I don’t WANT to work with every Tom, Dick and Harry. I only want to work with people who have a passion for life, a desire to BE MORE, impact the lives of many and do great things in the world.
In order to do that, you must believe in yourself and in your cause.
Sales is fun. It’s beautiful. I’ts an art. When done correctly 😉
Sales is a vessel in which I choose to positively impact the lives of others and leave my mark on this world.